Green Beauty Tip #4: Don't assume "paraben-free" means "preservative-free“ or “sulfate-free” means “surfactant-free”.
“Free-from” has become a popular marketing trend among beauty product manufacturers. But, just because a product is “free from” one ingredient doesn’t mean it’s 100% good or green. Problem is, unless you're a chemist, it’s pretty difficult to determine which of the other ingredients on the label are good or bad. My advice...stick with responsible brands and retailers you can trust.
As a cosmetic chemist working in the industry for the past 20 years, I'm uniquely able to screen every product on Zaega.com to meet our criteria of nonharming, high performing and truth telling. All of the brands on Zaega.com have been vetted and approved by me -so, check out, and shop our boutique -full of our green beauties!